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How to Breathe Life Into Personas
Personas are essential when you are working on a project and don’t know the target audience very well. For instance, not every designer has experience in fashion or banking. Creating a model of your...
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Make the Commercial First
Illustrations by the talented Sous Simonphone. If an app launches in the app store, and no one hears it, did it really launch? Today, digital products like apps and sites require marketing. Luckily,...
View ArticleInformation Architecture’s Teenage Dilemma
Imagine if you will information architecture as a pimply-faced, malcontent teenager. IA is eager to express and redefine itself. It wants to be an individual yet accepted by its peers. It is...
View ArticleUX One-liners
A little background to start: I’ve had the honor of working as a designer-in-residence for General Assembly’s User Experience Design Immersive Pilot Program (UXDI) from June through July. Our team...
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Forms: The Complete Guide–Part 2
Forms are one of the most important parts of any site or app—they are the most common way for our users to give us the information that we need to help them do what they want to do. But in many...
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Forms: The Complete Guide–Part 3
Forms are important—they’re the most common way to get information from our users. But just making wireframes of a form misses a big piece of the picture—what it’s like to interact with it. An HTML...
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Three Ways to Improve Your Design Research with Wordle
“Above all else show the data.” –Edward Tufte Survey responses. Product reviews. Keyword searches. Forums. As UX practitioners, we commonly scour troves of qualitative data for customer insight. But...
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Forms: The Complete Guide—Part 4
In which we take a look at selection-dependent inputs, and see that they’re a lot more simple to put together than they look. Forms. They’re often the bane of users’ online lives. But it doesn’t look...
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Stop Counting Clicks.
Every user interaction is a decision. Every decision can lead to an exit. So the more options we offer, the more exit opportunities we create, which will reduce the probability of conversion. Right?...
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Collaborative Journey Maps
In many organizations, the design team does some research then retreats to their tower to conjure deep magics that turn note filled notebooks into a customer journey map. At least that’s what it looks...
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